Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!

August 25, 2020

Apparently, Marx knew a little something about advertising. ;o)

August 25, 2020/ Eugene Liang

Here's a snippet of a dialogue I had with my historian cousin.

Him: Say, cuz. What is it again that you do for a living?
Me: I create concepts.
Him: What do you mean, concepts?

What followed was a 45-minute long (failed) attempt to explain to him what the word "concept" means in advertising.

Luckily, he's a LOT smarter than me, so, by the end of it, he went:

Him: Mmm.. so a lot of things can be considered "concepts": a name, a slogan, a brand manifesto, etc. Is that it?
Me: Yes.
Him: Ok. So, where I might see - say - a logo, you guys in advertising may see a "concept". Correct?
Me: YES!
Him: Got it. It's one word. But it defines a bunch of things.
Me: YES!!
Him: Like Karl Marx's "Capital".

And just like that, the mic was dropped.

Thanks, cuz.

The Concept Academy

Where ideas are born. Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other. Thank you so much for your time and we hope you enjoy the posts below. Happy reading!

EUGENE - Creative Concepts

Where ideas are born.
Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!