Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!

November 03, 2020

Food For Thought

November 03, 2020/ Eugene Liang

“And in terms of my own work, I’d rather have a portfolio of brilliant-thinking roughs than brilliant-looking duffs.”

— Pete Barry

The genius behind these words is Pete Barry, author of "The Advertising Concept Book".

Instead of trying to explain how much of a masterpiece this book is, I'll just say this: you know how every industry has its own "Bible"?

Well, this is ours. (And if it isn't, it should be. ;o))

Thank you, Mr. Barry.

The Concept Academy

Where ideas are born. Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other. Thank you so much for your time and we hope you enjoy the posts below. Happy reading!

EUGENE - Creative Concepts

Where ideas are born.
Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!