Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!

September 22, 2020

C'est quoi l'idée ?

September 22, 2020/ Eugene Liang

Part philosopher, part humanist, all genius. Please, give it up for late advertising extraordinaire, Philippe Michel.

"C'est Quoi L'Idée ? - Publicité, création et societé de consommation" is a book presented by Anne Thévenet-Abitbol (former Director of Strategic Planning at French agency CLM BBDO) and it invites us into Mr. Michel's insights and thoughts on how advertising and creative endeavors are, first and foremost, ALL ABOUT THE IDEA.

If you're a francophone, read it. If you're not, try to find it in your native language. If you can't find it, go learn French and then read it.

I promise you won't regret it. ;o)

Merci monsieur Michel.

The Concept Academy

Where ideas are born. Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other. Thank you so much for your time and we hope you enjoy the posts below. Happy reading!

EUGENE - Creative Concepts

Where ideas are born.
Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!