Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!

October 20, 2020

From Context to Concept

October 20, 2020/ Eugene Liang

About the day I shamelessly stole a slogan idea from skateboarding's G.O.A.T Rodney Mullen. ;o)

The year is 2013 and I'm watching Rodney's TED Talk "How context shapes content" in which he explains how his creative process works:

"So, you hit this wall. Then you adjust. And as you adjust, you have to sort of let the cognitive mind rest back, pull it back a little bit, and let your intuition go."

He was talking about how he creates tricks, but it might as well have been about how we create concepts, such are the similarities between both processes.

"From context to concept" was born because it makes sense. Because it feels right. But mostly because it allows me to thank "The Maestro" for the inspiration.

Thanks Mr. Mullen. This one's for you.

The Concept Academy

Where ideas are born. Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other. Thank you so much for your time and we hope you enjoy the posts below. Happy reading!

EUGENE - Creative Concepts

Where ideas are born.
Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!