Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!

October 06, 2020

Ja-bu-ti-ca-ba

October 06, 2020/ Eugene Liang

This post is about that time when my 4-year old niece taught me a valuable lesson: every conversation starts on a conceptual level.

It's a beautiful, sunny, January afternoon in Brazil.
I'm working on my laptop.
She's doing her favorite thing in the world: drawing.
Suddenly, as if thinking out loud, she goes: JA-BU-TI-CA-BA.
I'm like: Would you like some Jabuticaba?
She went: What is Ja-bu-ti-ca-ba?
I replied: It's a type of berry.

She looked at me. Smiled. And right there, I knew a conversation has started, as her brain successfully grasped the concept of a berry (mind you: she's a huge strawberry / blackberry / raspberry fan).

I couldn't help but think: "funny how concepts help to convey a message. No matter who's on the receiving end of it".

Oh, and no. She didn't want any Jabuticaba. Turns out she was, in fact, just thinking out loud. ;o))

The Concept Academy

Where ideas are born. Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other. Thank you so much for your time and we hope you enjoy the posts below. Happy reading!

EUGENE - Creative Concepts

Where ideas are born.
Well-born.

That being said, the purpose of this blog is to invite you all to not only be a part of this world, but to also help build it: by exchanging ideas, sharing thoughts and learning from each other.

Thank you so much for your time and we hope you enjoy the posts below.

Happy reading!