Gold Medal

Last week, we talked about how Serbian agency PRpepper scored a Career Grand Slam in the video where they explain the creative process that went in the design of Novak Djokovic’s logo.

This week, I thought it might be fun to, once again, mix the worlds of sports and creativity, only this time we’ll talk about the Olympics. More specifically, we’ll discuss the 2024 Paris Olympic Games emblem.

Created by French agency Royalties-Ecobranding, the emblem is an absolute thing of beauty. It’s sublime actually. It’s edgy and yet, super elegant. It’s fun AND classic at the same time. It has kind of a cool attitude, but it’s also extremely endearing. And best of all, it doesn’t rely on the Eiffel Tower. It draws its inspiration from another French symbol. No spoilers. Watch it and you’ll find out. 

Now, let’s talk about the video that was created to reveal the emblem (which can be found on the official YouTube channel of the Paris 2024 Bid Committee). Seriously? That video should be considered one of the Seven Wonders of the World. Ok, that was a bit much. But it is pretty amazing, though. ;o)

The video is much like the one published by PRpepper (although it visibly counted on a much bigger production budget) in that it not only explains the concept behind the emblem, but also – once again – proves that with concepts there’s always a reason-why.

Visually, its fast-paced rhythm and powerful soundtrack keep us glued to the screen. Textually, the voice-over does a flawless job of describing every single piece of intellectual work that went into the actual design of the emblem. The result is beautiful and super inspiring, to say the least.

If PRpper achieved a Career Grand Slam with Djokovic’s logo presentation, then there’s no doubt that the folks at Royalties-Ecobranding nailed an Olympic gold medal.

Bravo to both of them!