Deep Feelings T-Shirt Collection - Design # 2

Because to live without confidence is to live scratching the surface.

Great White Shark (a.k.a. CONFIDENCE)
Depth: 1.080 m
Scientific name: Carcharodon carcharias

Confidence = Jaw-dropping conviction

Confidence is how we unleash the best version of ourselves. It’s engraved on every Olympic medal and it stands behind every Oscar statuette. It’s what allows us to try new things. Needless to say, it’s also how we muster up the courage to ask that crush out on a date. ;o)

Across all oceans, no one symbolizes confidence better than the Great White Shark. It’s scared of nobody. It fears nothing. And thus, it reigns supreme at the top of the food chain. That confidence is how we get to “our top” as well: by believing in ourselves, and in our own capabilities.

The Great White Shark is a rare sight, because it’s often swimming in depths that reach 1.080 m (approx. 3,543 ft).

Merci, Cannes; Bravo, Brasil

Brazil's first-ever Grand Prix (Press & Outdoor) at Cannes came courtesy of one the most conceptual ads ever created.

The year: 1993
The client: Guaraná Antarctica
The product: a DIET soft-drink.
The agency: DM9DDB
The brains: Nizan / Serpa. (Yes. Them. The grandmasters.)
The idea: go back to "the brains". That's right. It's THAT brilliant.
The ad: there are no words.

No. For real. There are - literally - NO Words.

But there is concept.

To spare.

Deep Feelings T-Shirt Collection - Design # 1

Straight from the coldest of all places, we bring to you the warmest of all feelings: compassion.

Emperor Penguin (a.k.a. COMPASSION)
Scientific name: Aptenodytes forsteri
Depth: 565 m

Compassion = Life-saving warmth.

If you count yourself as part of the lucky ones to have experienced this deep feeling, then you know: when someone shows compassion towards us, it makes a huge difference. And depending on the case, this feeling can and does save lives.

Emperor penguins are the ultimate symbol of compassion, as they protect the eggs from the Antarctic winter by transferring the heat from their adult bodies. This is how they save their chicks and perpetuate the species. Which serves as a beautiful example of how we, as human beings, can perpetuate ours.

Of all penguin species, emperor penguins are the ones who reach the deepest waters: 565 m (approx. 1,853 ft).