Where ideas are born.
Well-born.

Welcome to The Concept Academy.

Ok, it’s just a blog, actually. But hey, “Academy” sounds cooler (and fancier), doesn’t it? ;o)
In all seriousness, though, the name “The Concept Academy” was born for a reason: it’s kind of a sweet way to pay homage to Plato. Yes, “that guy from the cave”. Now, why would we do that?

Well, for starters, because the man pretty much single-handedly put the word “Academy” on the map. So gotta give him his props. ;o)). Most importantly, because Plato was the one who first understood (or at least, made it official) that there is another world out there.

A world inhabited by concepts. The world of ideas.

August 04, 2020

August 04, 2020/ Eugene Liang

Because when you buy a pair of Air Jordans, you're not paying for a pair of sneakers.

You're paying for an idea.

The idea that man can fly.
The idea of greatness.
The idea of winning.

That's why.