We name it, you’ve got it.

Products. Services. Start-ups. Campaigns.
Whatever it is, we’ll name it after you: your reasons-why and your intentions.
Here are some of the names we created for our partners.
And the concepts that originated them.

Logo Itau-Private.png
 
 

Context
Itaú Private Bank launched a campaign targeting its team, to reinforce the reason why they formed such a unique division of the Itaú Unibanco S.A Holding.
In a nutshell, here’s why: while every other division of the bank has been put together to build relationships with their clients, this one has been put together to build a legacy for its clients.
We were asked to create a NAME for the campaign, one that conveyed that message.

 

Concept
’Creative entrepreneurship’.
Itaú Private Bank had a vast array of financial solutions at its disposal. What set this team apart, though, was the ability and the resources to CREATE brand new products, conceived specifically to cater their clients’ needs. This individual approach and creative attitude were seen as the heart and soul of the team. And a source of pride for the entire division.
The name SOUL was chosen.

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Context
Dínamo is a publishing house specialized in content related to ageing, addressing subjects such as palliative care, geriatrics and gerontology.
We needed to create a name for an NGO that Dínamo was starting up, so that it could legally take on projects - funded by the public sector - that touched on themes like inclusiveness, social justice, equality and health.

 

Concept
’New beginnings’.
In our eyes, an environment where the elderly could have access to equal opportunities, enjoy good health and feel like they matter and belong, that’d be a very hopeful scenario.
The names we proposed translated that idea: that ageing could (and should) be seen as a stream of new beginnings, instead of a definitive end of a cycle.
The name APTARE was chosen.

Logo Kimberly-Clark.png
 
 

Context
Kimberly Clark devised a campaign targeting retail stores across the country. It realized that while business involving wholesale chains was prospering, the same wasn’t happening with its retail clients.
Not because retail stores weren’t buying anymore. They were. But they kept acquiring the same products over and over again, even though a plethora of different products was available to them. The goal was to motivate retail store owners to diversify their Kimberly Clark portfolio. A name for this campaign was required, along with a slogan.

 

Concept
’Family’
It’s always a joyful moment when someone says “the family just got bigger”. It announces the arrival of new member. It’s a different member. But it’s the same family. With this concept, we were making sure that 1) Kimberly Clark saw its retail partners as family and that 2) by acquiring new products, not only this family would get bigger, but also the success of the retail shop’s owner.
’Campanha Sucesso Tamanho Família’ was chosen. In Portuguese, the expression “Tamanho Família” means Supersize, or big enough for the whole family to enjoy.