Iconic figures.

They’re recognizable.
Petite figures or big ones, it doesn’t matter. They’re unique in their own way.
But that’s not what makes them special. It’s also the content.
And by combining both, they become icons in their own right.

Context
Kaloba is prescribed to relieve the symptoms of upper respiratory tract infections. Being a Pelargonium sidoides root extract, it falls into the phytotherapeutics category, but still remaining under the allopathic medicine umbrella. Somehow, that’s not how prescribing doctors saw it at the time.
For some reason, in their eyes, Kaloba was known as a herbal medicinal product (which is it), but not science-based, which was making it lose market share.
We were asked to turn this situation around and the solution came in the form of a free-sample package.

Concept
’Directions”
Kaloba’s logo was a five pointed star. After a complete immersion into the product’s features, we learned that Kaloba provided patients with five main benefits, normally associated with allopathic drugs.
By linking each point of the asterisk-shaped logo to one of these benefits, our message was clear: no matter which direction you choose, go with Kaloba.
We came up with a interactive case for the free samples that were given away to prescribing doctors.
In one year, as far as market share, Kaloba became the undisputed leader in the phytotherapeutics category, and secured 3rd place in the allopathic category.

Context
Jaguar Land Rover asked us to come up with an idea to keep the marketing team motivated to achieve the goal that was set in the beginning of the year.
In order to add a light, fun spin to something that’s inherently stressful and exclusively work-oriented (meeting goals and achieving results), we decided to give each member of the team something to play with: a paper cube that, once built, could be left on the desk. This happened in October, which is the month when ‘Children’s Day’ is celebrated in Brazil.

Concept
’Playtime’
On the one hand, Jaguar is synonymous with thrilling emotions and intense, fun experiences. On the other hand, Land Rover has become legendary for its adventurous spirit and unstoppable drive to explore.
In our eyes, the same could be said about a child.
This is what this concept was about: the values that the marketing team was working with in its professional context were the very same ones children instinctively display everyday, all over the world. So, just as children do, the team should not forget to look at these values as an opportunity to have fun, to grow and to learn.